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Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
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Reuters/Ipsos Data: Core Political (07/11/2018)
Democrats continue to dominate the generic congressional ballot. President Trump's approval rating is 39% among all Americans.
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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
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Americans Looking for Moderation in the Next Supreme Court Justice
Americans generally favor equal rights but are divided on issues such as gun control and right to refuse business services
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Politicians Are Seen as Some of the Worst Things About America
Most Americans are proud to be American, but aren't proud of America right now, reveals a new Ipsos/USA Today Poll
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It's Us, Not You...
Perspectives on U.S.-Mexico relations on the eve of the Mexican presidential election
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.