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Reuters/Ipsos Data: Core Political (04/26/2017)
In the latest Reuters/Ipsos Core Political, Americans remain pessimistic about the current state of the country.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2017 AMERICAS
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and US.
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[EVENT] MRMW
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
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Four in Ten Americans Believe Women’s Role is as Mothers and Wives
Latest Ipsos Global Trends Survey Focuses on Gender and Parenting
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Why don’t Americans read more books?
Latest Ipsos poll shows four in ten Americans say they rarely read books because they prefer TV.
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Half of Americans Believe Climate Change is Caused by Human Activity
The latest Ipsos poll on climate change shows that while a majority of Americans believe climate change is caused by human activity (51%), a significant minority (31%) believe it is caused by natural patterns and a few (6%) do not think climate change is really happening.
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Majority are Unfamiliar with Sous-vide Cooking
Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.
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[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
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Protecting the Environment is Very Important to Most Americans Who Believe in Climate Change
Three Quarters Feel That They Can Personally Do Something to Fight Climate Change
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Down Payment Cited as Biggest Barrier to Owning a Home
Ipsos study on behalf of Zillow shows two thirds of Americans believe the biggest barrier to owning a home is affording the down payment.