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It's Us, Not You...
Perspectives on U.S.-Mexico relations on the eve of the Mexican presidential election
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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U.S., Canada Relations Loom Large in the Wake of the G7 Summit
Most Americans and Canadians support participation in NAFTA; Canadians see more benefit for their country
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
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Six in Ten Americans Planning to Take a Summer Vacation in 2018
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book