Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

We’re forever told of the importance of making a good first impression. Studies in social psychology have found that, on average, we judge someone within seven seconds upon meeting them for the first time.

But, what about last impressions. This report argues that our memories can be governed more by how an experience ends than how it begins. With this, the report asks, do last impressions matter for advertising to be easily retrievable in memory and influence brand choice?

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