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Who's voting for Robert Kennedy Jr.?
Below are five charts on support for RFK Jr., what his supporters look like, and how his candidacy might affect 2024
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that some non-EV owning Americans are nudged towards considering an EV by improved charging infrastructure and government subsidies
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes
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With the nominations clinched, how does America feel about a Trump vs. Biden rematch?
Below are five charts on how Americans are feeling about the 2024 presidential election and the demographics to watch come November
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March 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up As Jobs Index Rebounds From Last Month’s Decline
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Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.