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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
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How the Middle East might impact Biden’s presidential campaign
Below are five charts on how Biden’s handling of the Israel/Hamas war may be affecting his level of support among the Democratic base and whether it might come to haunt Biden come November
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Presidential approval rating polls
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.
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April 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability Following Volatile Start to 2024
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Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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Nearly three in five registered voters in Florida favor expanding abortion access via ballot measure
The latest USA Today/Ipsos poll finds that white Floridians are more likely than Hispanic Floridians to say they will vote for state abortion legalization
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Where Latino Americans stand heading into the 2024 election
Below are five need-to-know points about Latinos as we look ahead to November
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.