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Reuters/Ipsos Data: Core Political (3/29/2017)
Washington, DC — The NCAA Final Four will be played this weekend! In that spirit, we’ll be bringing you the numbers in rounds of four.
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[WEBINAR] Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process
Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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Reuters/Ipsos Data: Core Political (3/22/2017)
Washington, DC — Healthcare once again beats out all other issues as the dominant concern for Americans (16%). Number two on the issues of concern list is the economy, coming in at 13%. For anyone who had “morality” in their bracket, we’re sorry to say that you’re probably not going to be pleased with the final four.
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Public Opinion Polling Downloads
The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.
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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
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Nearly Eight in Ten Rideshare Users Likely to Recommend Lyft
Likelihood to Recommend Jumps to 97% Among Those Who Have Used Lyft in the Past Six Months.
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[EVENT] The Quirk’s Event: Moving Beyond Talk
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.