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Ethical Advocates Can Build Significant Goodwill For Companies

They Can Also Be Powerful Critics, According To Ipsos Research

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2

Americans Want Increased Aid To Pakistani Earthquake Victims

Celebrity Ads That Sell

AP/Ipsos Poll: Bush Getting Little Credit For 1 million Jobs Created Below Voters' Radar

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The Associated Press/Ipsos CASH Index

Consumer Confidence Rebounds In May With Brighter Economic Outlook

The Associated Press/Ipsos Poll: Almost A Third Of Americans Say Paying For Drugs Is A Problem In Their Families

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The Associated Press/Ipsos Poll: Notes Decline In Support For Bush

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PharmTrends174: Prescription Drug Advertising Enters Critical New Phase

Brand Development Will Require More Astute Direct-to-Consumer Campaigns, Cautions Ipsos

'Tis The Holiday Shopping Season: Business Software Alliance Offers Online Shopping Tips

Internet Users Shop With Caution: Consumer Survey Shows Security Is A Major Concern