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Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Three in Ten Americans Say That They Currently Own Direct Shares of Companies
Roughly a Third Would Be Interested in Alternatives to Buying Whole Direct Shares, such as Purchasing a Partial Piece of Stock, or a Gift Card Redeemable for Shares of any Company
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index
Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung