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Ipsos Fun Facts -- Consumers In The Pacific Northwest
Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month.
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Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards
P&G’s ‘Moms’ Campaign Garners Olympic-sized Win, as Clorox, Kraft, and ConAgra Score Points at Annual Advertising Research Awards
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Ipsos InnoQuest Enhances Product Testing Capability with New Sensory Expert
Josef Zach Joins Ipsos InnoQuest as Director, Research & Development, Product Testing
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New Research Solution from Ipsos Delivers on Digital Advertising Excellence
Ipsos ASI Introduces Live|Test Solution for Better Digital Brand Performance
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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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