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Engaging CPG Consumers in the Digital Space
Consumers Obtain Information from Websites, but Express Themselves on Facebook
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Poor Time Management and Gossip Top the List of Workplace Pet Peeves
Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved
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Consumers See Little Difference between National and Store Brands
Majority of Global Consumers Equate Store Brands with National Brands on Essential Brand Attributes
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For Two Thirds of Americans, the U.S. Government Does Not Communicate Well about Its Agencies' Benefits and Services
Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them
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Food, Family, Football...and Naps!
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.