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More than One in Ten Adults Plan to Spend More on Holiday Shopping this Year
However, Fewer Are Taking Advantage of Online Coupons and Deals than Last Year
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Affluent Hard Copy Total Print Readership Largely Stable, Even as Digital Device Penetration Rises Sharply
National Newspapers Grow +3.9% in Average Issue Audience (AIA) in Past Year
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Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape
Nearly a Quarter Are Concerned about Being Able to Buy Everything They Need in the Coming Months
Yet Many Are Gearing Up for Holiday Shopping, with One in Six Starting before Summer's End -
Many Parents Likely to Have Already Started their Back to School Shopping
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets
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Kimberly-Clark Corporation to Become Duke-Ipsos Board Member
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
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