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Who young consumers trust to tell them the truth about brands
In this podcast, you’ll hear more about what young consumers and their parents think about business and sustainability issues, and how it affects their purchasing decisions.
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Can financial services tackle health and wellness?
As consumers look beyond traditional markets to address health and wellness, giving new opportunities for financial services companies to step in.
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Black Friday: Still the superhero of the shopper’s year?
Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.
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Unlocking Unstructured Data: AI Applications in healthcare
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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[WEBINAR] Measure, Manage & Improve Your Retail Performance
How well do you understand your customers’ journey? How many customers are entering your retail locations, or choosing your brand?
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Ipsos Affluent Intelligencer: Affluent Spending
Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data.
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[WEBINAR] Holiday Share of Wallet Success
With Black Friday – the unofficial kick-off to holiday shopping – just around the corner, this webinar is a must for all retail marketers!