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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption
Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions
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Most Dog Owners Say They Indulge Their Pups with Simple Pleasures like Treats, Belly Rubs and Walks
Few Pamper their Dogs with Luxury Goods and Services
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Only 30% of U.S. Adults Consider Themselves Overweight
Public's Perceptions at Odds with CDC Observations on Obesity