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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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9 in 10 parents want mental health education taught in school
Many parents say that their child's mental health is more important than their academic achievement
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Omicron worries America, but not enough to precipitate change
Americans are concerned about the Omicron variant but aren’t willing to change their lives at this point in time. This translates to majority saying they’re likely to wear masks indoors, but few plan to put a stop to socializing, seeing friends and family or going out to eat.
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Understanding Society
Ipsos unpacks the latest research and analysis shaping American society week-by-week, chart-by-chart.
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Most Americans believe political hostility and divisiveness between ordinary Americans is a serious problem
New Public Agenda/USA Today/Ipsos poll explores the extent of political divisiveness and hostility in the U.S. today
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Few approve of President Biden’s handling of inflation
New ABC News/Ipsos poll shows Biden struggling on key issues outside of COVID-19, infrastructure
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Most Americans have heard of the Omicron variant, few are very familiar
New Axios-Ipsos poll finds that two in three support mask requirements and travel bans to limit the spread of the new variant
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Six ways the pandemic will change food and how we eat in the future
What the Future: Eating, explores how pandemic food deliveries are reshaping how and where Americans get their food and consume it
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U.S. consumer confidence sees most recent gains reversed
Investment sentiment down sharply following the discovery of the omicron variant
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Texans want their next governor to prioritize immigration and COVID-19
The two most important traits for Texas’ next governor are “shares your values” (94% of registered voters say that’s important) and “has managerial experience” (important for 90% of registered voters).