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Nearly Half of Working Adults Socialize with Colleagues
More See Benefits than Risks of Having Workplace Friendships
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Presidential Approval Remains Stable Across the Agenda, with the Economy Still Reigning As the Most Important Issue
Majorities of Americans Support Increased Security Measures at Airports As a Means of Reducing Terrorism
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Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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Survey Shows that Many Asthma Sufferers Have Misconceptions about How to Control Their Condition
Two Thirds of Physicians Treating Asthma Believe Less Than 50% of Their Patients Take Their Daily Asthma Controller Medication as Instructed
Misconceptions about Asthma Control Are Particularly Prevalent among Hispanics and African Americans -
Winning the War Against Private Label Brands
The war between national brands and private label brands is heating up.