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Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate
The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light
New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.
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Why gaming culture needs to evolve for everyone
A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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[WEBINAR] Do Americans see themselves in the content on their screens?
Media and entertainment are changing alongside America. Using newly released data, Ipsos’ Mallory Newall, Vice President of Public Affairs, and Jamie Stenziano, Senior Vice President of Media Entertainment and Platforms, will explore whether Americans feel their experiences are reflected in the stories on their screens.