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How brands can innovate better the first time as competition heats up
In the quick-moving food, drinks, and packaged goods sectors, brands need to get products to market faster without sacrificing accuracy. New research tools can help them get things right the first time, says Ipsos’ Alyson Heffernan.
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How impactful will immigration be in the election?
Below are five charts on where Americans stand when it comes to immigration, how Americans feel about various immigration policies, and how varying media silos could amplify the issue of immigration heading into the election
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Supplier Diversity: Innovation, Inclusion & Insights
Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.
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Widespread support for banning social media for under 14s and acceptance that kids today have it harder
In the second edition of our annual Education Monitor, we explore global attitudes towards education and schools, with a special focus on the role of technology, AI and smartphones.
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Americans increasingly concerned about inflation as U.S. election nears
50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023