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Americans increasingly concerned about inflation as U.S. election nears
50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023
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[WEBINAR] Supplier Diversity: Innovation, Inclusion & Insights
Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.
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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.
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How experimental art is reaching young audiences in new ways
New polling from Ipsos suggests that young audiences are particularly interested in multimedia art. Ipsos’ Annaleise Azvedo Lohr explains why that matters.
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How digital venues are reshaping the way we experience arts and culture
What makes a museum a museum — and what makes a museum matter? WNDR’s Chris Freeman envisions a future of multisensory exhibits that continually evolve to inspire awe.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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Here’s Why These Cities are America’s Top 100 of 2024
The Ipsos / Resonance Consultancy America’s Best Cities research now includes perception data as a factor. Access the report here.
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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
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Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.