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Stacking the Advertising Odds in Your Favour

Innovation: Debunking the Myths (Part I)

An Ipsos Vantis Viewpoint

Lessons Learned: Advertising Creative and Your Brand

RBC CASH Index: Consumer Confidence Drops To Lowest Level Ever On Recession Fears

Recent comments by President Bush about signs of weakness in the domestic economy, further rate cuts by the Federal Reserve and poor jobs data have taken a toll on consumer confidence.

RBC CASH Index: Post-Holiday Blues Send Consumer Confidence To Lowest Level In Six Years

Instead of bringing consumers a sense of renewed optimism, the New Year brought a severe case of post-holiday blues which have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.

Not So Happy New Year Wishes To National And Multinational Corporations From The World's Most Engaged, Influential

New Study Shows America's Business Elite Are Voracious Consumers Of All Forms Of Media

Business Leaders Seek Quality Information From Both New And Traditional Forms Of Media

Global@dvisor: Views from the World's Most Engaged Consumer Citizens

The World's Most Engaged Consumer Citizens Embrace Global Trade And Corporate Investments, But Want Their Governments To Crack Down On Companies

Movers And Shakers Of Public Opinion Shows Acute Risk To Companies' Reputations And Operations

Lessons Learned: Three Lessons from the New Book Gimme! The Human Nature of Successful Marketing