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Value of College As Strong As Ever, Yet Fewer than Half of Families Are Saving for College, According to Sallie Mae and Ipsos' How America Saves for College 2015
National Study Shows Most Parents Willing to Stretch Financially to Send Their Children to College but Saving Can be Challenging
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Food Equals Love
We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Americans Spring into Self-Improvement: 2015 Goals
In a recent survey conducted by Ipsos Public Affairs, "Americans Spring Into Self-Improvement: 2015 Goals", we ask the tough questions which challenge your waistline balance, and passbook saving account balance.
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Beyond The Hype: The Value of Emotional Advertising
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.