Search

Ipsos/Reuters Poll: Drones

Ipsos/Reuters Poll (February 5): Core Political Approval

Ipsos/RBC Consumer Outlook Index: February 2015

Getting More Mileage With Auto Marketing

Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

Today's Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car - Make it Black... or Silver, or Blue, or Red!

Forward Passing Passions

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

Using Margin of Error with Non-Probability Panels

Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

Ipsos/Reuters Poll (January 29): Core Political Approval

Ipsos/Reuters Poll (January 29): U.S. Oil Production

Going The Extra Mile: A Case Study

The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.