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Half (52%) Globally Care About Brands' Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

A Dialogue about Socialogue: What Global Consumers Are Thinking

For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Internal Benchmarking - Case for the Fair Scorecard

Quality improvement, customer engagement, performance metrics, pay-for-performance are all expressions used in conjunction with improvement and performance measurement programs within organizations. In any program, data are collected over time, and performance measures are calculated and evaluated for the organization and components of the organization. These studies established performance criterion from either internal or external benchmarks, establishing comparison rules using trended data or across reporting units within the organization.

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.