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An Estimated 45 Million Americans Would Use Their Credit Or Debit Cards For Purchases Of Less Than $5

Survey Reveals Nearly 20 Million Americans Purchased Items Online For Less Than Two Dollars In The Past Year

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

Qualitative Research Specialist Joins Ipsos

Experienced Moderator Kate Danaj Adds Qualitative Consumer Research Expertise To Ipsos

Jim T. Smith rejoint Ipsos North America en qualitй de Prйsident directeur gйnйral.

Respected Business Executive To Lead Ipsos North American Organisation

Celebrity Ads That Sell

Fast Food Nations

New Ipsos International Survey Shows Americans In League Of Their Own When It Comes To Eating Out And Eating On The Run

AP/Ipsos Poll: Americans Mostly Confident Prescription Drugs Are Safe