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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.
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What a new world of polycrisis means for risk
In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).
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Why brands need to know their consumers’ values — and their own
In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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How understanding consumers’ risk tolerance can drive engagement
People try to take calculated risks — but that doesn’t mean they do their math the same way. Ipsos’ Nathan Rosenstein looks explains why brands should understand the behavioral science behind uncertainty.
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Michael Link appointed as President of Ipsos U.S. Public Affairs
Link, a distinguished researcher and leader, will lead Ipsos’ Public Affairs practice in the U.S.
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An economic meltdown is the doomsday Americans fear the most. Here’s why
One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
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Ipsos Global Consumer Confidence Index Election Tracker: March 2024
A monthly overview of consumer sentiment in countries holding elections in 2024
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Abortion and reproductive rights: A winning campaign strategy?
Join us for an in-depth discussion on where Americans stand on abortion and reproductive rights.