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With Bargain Hunting on the Rise, Americans Look to Various Cost-Saving Strategies this Holiday Season
Prepaid Gift Cards are Popular Gifts to Both Give and Receive;
Seen as Offering Flexibility and Convenience -
While the Spirit of Giving is Still Strong this Holiday Season, Many Online Shoppers are Looking for Ways to Save
Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping
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Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud
Identity theft is more pronounced in English speaking countries
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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?
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RBC CASH Index: Consumer Confidence Remains Unchanged From November Collapse
Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
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Preparing Their Homes For Winter
Americans Saving On Heating Costs By Sealing Air Leaks (41%), Turning Down The Heat (34%) And Adding Insulation (20%)