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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2015 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Brand Equity, Behavioral Economics and Surveys
Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.
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