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How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
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Shifts: Three forces that will shape the future of wellness
Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.
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How new obesity medications could transform the grocery landscape
Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.
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How our DNA could change how we think about health
The advent of DNA testing and genomic screening has enabled millions to take their health into their own hands. The next step will be treatments and technologies that put that knowledge to use, says 23andMe’s Dr. Noura Abul-Husn.
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What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
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Future Jobs to Be Done
Ipsos Strategy3’s Mercedes Bender considers the products and services people will need to optimize their health in a changing world.
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Americans’ descriptions of AI are getting more negative
There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker
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Dry January, Lent and other forms of temporary abstinence are still unpopular
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
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ANA B2 Awards Gala
The 2024 ANA B2 Awards will showcase the best peer-reviewed B2B campaigns of 2023. It’s not too late to submit your innovative and groundbreaking campaign. The deadline for entries has been extended to March 18, 2024.
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[WEBINAR] Brand Biden vs Brand Trump
The Power of Empathy in the Marketing of Brand Biden vs Brand Trump