[WEBINAR] Brand Biden vs Brand Trump

Join us for a refreshing look at the candidates through the lens of brand marketing!

Leveraging Ipsos’ proven Brand Success factors – Expectations, Context, and Empathy – we’ve analyzed how Americans perceive Brand Biden vs. Brand Trump in terms of their perceptions of each of these political brands, how their current socio-economic context impacts their perceptions, and how well each candidates’ brand empathizes with the current plight of American citizens.

During this webinar, we will discuss the power of empathy in the marketing of Brand Biden vs Brand Trump, and …

• Expectations driving support of Brand Biden and Brand Trump – and how credible their messaging is.
• How the current context of inflation, immigration and geo-political conflict will impact the vote – and how hopeful Americans are about their future under each candidate’s brand.
• How well each candidate’s brand masters the art of empathizing with the issues most important to American citizens.

Whether you’re a brand manager, a media maven, or a citizen with an appetite for political discourse, you’ll find our insights about Brand Biden and Brand Trump unique, current and objective.

Access Recording

Registering will also ensure you receive a direct ink to the recording once published, and notifications of future events or Ipsos thought leadership on this topic.