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Two New Research Tools Help Clients Build Their Brands
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
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Travel Frustration Drops As Price of Oil Plummets
Despite a Drop in Frustration, Fewer Americans Have Traveled in the Last 3 Months Compared to Same Time Last Year
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Longer Form Content (Movie/TV Show) Streaming Continues Strong Growth
With Growing Appetite for Longer Form Online Video Content, Consumers Show Interest in Monthly Subscription-based Models for Online Streams
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RBC Cash Index: U.S. Consumer Confidence Hovers Near Six-year Low
Expectations for the Future Return to Negative Territory
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Travel Market in the United States Heading South in 2009?
Many Leisure and Business Travelers Expect to Travel Less Often Next Year
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How Expensive Is Your Product Perceived to Be?
Why You Should Be Measuring Expensiveness If You're Not Already
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While the Spirit of Giving is Still Strong this Holiday Season, Many Online Shoppers are Looking for Ways to Save
Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping
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Widespread Concern about Rising Food Costs Dampens Americans' Support of Policies Promoting the Production of Corn Ethanol
USDA data linking ethanol to food price increases diminishes Americans' support for policies promoting ethanol