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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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Where We Buy Podcast
Listen in for tips on how retailers are getting ahead by offering curbside pickup.
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic.
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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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Strong majority feel positively toward Biden’s inauguration speech
Ipsos snap poll finds bipartisan agreement in Biden’s speech and the challenges that lie ahead
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.