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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
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Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
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Why Clinton And Trump Both Avoid Talking About The Most Defining Issue In The Election
What is the most defining issue of this presidential election?
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Study Suggests Anti-Trump Ads May Turn Trump Supporters
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.
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Ipsos Launches LIFE Path to Understand Consumer Dynamics along the Path to Purchase
New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th Annual Survey of Affluents Also Reveals Rising Interest in Social, Mobile and Ambient
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.