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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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Ipsos/NPR Examine Views on Sexual Harassment and Assault
Partisanship is the biggest driver of differences in perceptions regarding sexual harassment/assault
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place — major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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Americans are Highly Engaged in the Arts
A Majority Believe That the Arts Promote Personal Well-Being, Help Us Understand Other Cultures in Our Community, Are Essential to a Well-Rounded K-12 Education, and That Government Has an Important Role in Funding the Arts
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Ad Quality is Job #1
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
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Hygiene and Cleanliness in the U.S.
Women more likely than men to be concerned about personal hygiene, especially as it relates to self-image
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.