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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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`Gradual Greening' of U.S. Tech Consumers
Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague
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Changes in Employment Are the Life Events Most Likely to Prompt Women to Purchase a New Car
Family Changes, Such as Having a Baby, Are Also Likely to Motivate a New Car Purchase
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Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction and a Fair Trade-in Value
Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness
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"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption
Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions
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Most Dog Owners Say They Indulge Their Pups with Simple Pleasures like Treats, Belly Rubs and Walks
Few Pamper their Dogs with Luxury Goods and Services