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A plurality of parents expect to spend the same on back-to-school
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Gen Z are just as likely to open a bar tab as anyone else
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
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QR Code menus are growing even less popular
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
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Americans' tipping behaviors haven’t changed
The number of Americans who say they always or almost always tip (58%) hasn't changed in the last year, according to the Ipsos Consumer Tracker.
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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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Americans are getting less happy with their commutes
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
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People are split on whether news coverage of AI is favorable
Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker