People are split on whether news coverage of AI is favorable

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked about AI coverage in the news: In the Ipsos Global AI Monitor, people around the world continue to have mixed feelings about AI. Does the news ecosystem feed into that? 

What we found: Our views of AI media coverage are pretty even. A little fewer than half say they see favorable news or movie coverage of AI, up a teensy bit from last year.

Here’s why that’s interesting. We know that Democrats and Republicans live in very different media worlds. When we asked earlier this year about favorable coverage of the economy, there were wide partisan splits.

That’s not the case here at all. AI doesn’t seem to have become partisan just yet.  Will that stay the case? Maybe? But it’s worth noting that Democrats are 10 points more likely to say they want to learn more about using AI.

Meanwhile, we continue to see more coverage of AI year-over-year and we would like to learn more about it, and how to use it. So while we’re not all seeing coverage that’s cheerleading, we’re still curious.

More insights from this wave of the Ipsos Consumer Tracker:

More Americans say their employer aligns with their political beliefs

Fewer Americans are cutting back on dining out

Americans are getting less happy with their commutes

The Ipsos Vibe Check: Here's how Americans feel about the government this week

The Ipsos Care-o-Meter: What does America know about vs. what does America care about