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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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CHANGE OR BE CHANGED: Unlocking Brand Success in 2023
People have changed. The game has changed. The world has changed. Brands need to change along with it.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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Are consumers putting their money where their mouths are?
Exploring socially conscious purchasing and investing in the U.S.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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[WEBINAR] Recession Anxiety and Consumer Perspectives in 2023
We'll share up-to-the-minute consumer perspectives about the current state of the economy from our online community and social intelligence experts.