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Ipsos/USA Today Data: Retirees
The latest wave of the Ipsos / USA Today Retirement poll has been released.
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Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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[WEBINAR] Affluents & Financial Services: A Webinar Examining the Wallets & Investment Accounts of Affluent Americans
Join Ipsos’ Dr. Steve Kraus for a complimentary webinar exploring emerging trends and key opportunities related to Affluents and financial services.
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Majority of Americans Age 45-65 Believe Saving for Retirement is Important
Washington, D.C. — The Ipsos/USA Today data on retirees provides insights into how 45-65 year olds are preparing for their retirement.
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Ipsos/NPR Data: Healthcare Knowledge and Perception
Washington, DC- The findings for the Ipsos poll on healthcare perceptions and knowledge for NPR were released today.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
Perceptions Are Not Reality: What the World Gets Wrong
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.