Search

"To Rescue Or Bailout?": Words do Matter

Read our latest paper that points out the impact of Congress' plan could have been met with greater support if more care was given to how the approach was framed. In other words, Americans' could and likely would have had very different opinions if it was originally framed as a rescue (equals good) and not a bailout (equals bad).

Understanding Customer Retention and Switching Behavior in the Healthcare Sector

While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.

The Ipsos Weekly College Football Fan First Poll

Alabama STILL #1 Among College Football Fans This Week

RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

After Second Presidential Debate, Undecideds Move Toward Obama - Obama 57%, McCain 43%

Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate

Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category

Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

Financial Meltdown has Effect

Obama opens 15-point lead on the Economy
Obama 52%, McCain 37%
Economy jumps 6 points as most important issue
Obama Opens 7-Point Lead in Presidential Race -
Obama 47%, McCain 40%

The ABC's of Crisis Management

Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study

Innovation: Debunking the Myths (Part III)

An Ipsos Vantis Viewpoint