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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos Core Political: Presidential Approval Tracker (10/26/2022)
Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden stands at 39% in this week's Ipsos Core Political
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Younger adults more open to care in a non-traditional environment
A much higher percentage of younger adults believe a non-traditional retail environment is just as good as a dedicated healthcare provider
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PODCAST: The Perils of Prediction
In this episode, you can hear our Global CEO Ben Page explain why and how we should take a different approach to facing an uncertain future.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Most Americans have used virtual assistant to get answers to their questions
Still, human representatives are seen as best able to answer complicated questions
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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ARF Leading with Inclusive Insights
Establishing a brand that appeals to diverse audiences can not only increase sales with those audiences, but can also be critical to successfully marketing themselves to all consumers in the broader market.
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TMRE: The Market Research Event
The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.