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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Americans frustrated with insurance coverage and costs
A new PhRMA/Ipsos poll finds that Americans worry about insurance coverage costs and would like to see more solutions around transparency and out-of-pockets costs from health care institutions.
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Here’s how Americans are adjusting to inflation
Our latest Thought Starter shares research measuring the impact of inflation, and compromises that Americans are making in their effort to cope.
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Women are more likely to suffer from negative feelings about their weight and food
Ipsos research shines a light on the disproportionate impact of eating disorders and negative feelings about weight and food on women.
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THE QUIRK’S EVENT
Join Ipsos’ Matt Carmichael for a timely session focusing on the critical role that market research plays in how researchers should think about the future and how those scenarios can guide the questions we ask today.
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How will technology change how we care for elders?
Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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[WEBINAR] America in Flux: Moving Forward in a Changed World
Please join us to hear Liza Walworth from Ipsos’ Ethnography Center of Excellence re-visit video excerpts of these families’ experiences and emotional journeys, and Ipsos Behavioral Scientist, Jesse Itzkowitz, who will discuss how they and others can move forward and heal.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI