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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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How traditional sports can thrive in a changing world
Nina Johnson-Pitt, a senior strategy executive with Little League International, explains how youth sports leagues can stay fun and relevant for the next generation.
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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Why games will remain social even if we play apart
Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.
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What draws the line between play and competition
From blood doping to high-altitude training, how will our views on performance enhancement change in the future? Synthetic biology pioneer George Church explains.
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CHANGE OR BE CHANGED: Unlocking Brand Success in 2023
People have changed. The game has changed. The world has changed. Brands need to change along with it.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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What does the public expect out of 2023?
At this reflective and forward-looking time of year, we are examining how attitudes shifted last year and how the public is feeling about entering the new year.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.