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How appropriate is it for brands to speak out about societal events?
New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue -
Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups
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[WEBINAR] Digital Evolution of Mental Healthcare & Stakeholder Adoption
Join us for a complimentary webinar as we reveal results from new Ipsos research with national/regional payers, to help manufacturers refine their digital health offers.
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Majority say credit card rewards are very important, and drive their card usage
New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
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U.S. consumer sentiment rallies
Purchasing confidence rebounds as federal coronavirus relief plan materializes
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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Ipsos Update - January 2021
Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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How public belief in COVID conspiracy theories and misinformation evolved in 2020
Many still believe that the coronavirus was developed in a laboratory in China.