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Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Personalized Handwritten Notes, along with Family Photos, are Items Most Likely to Make Cards
Stand Out During the Holiday Season -
Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.
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Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented
Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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MS: The Evolving Competitive Landscape, Future Challenges and Opportunities (2016)
This paper provides an overview of the treatment approaches for Multiple Sclerosis (MS) in 2016, together with an exploration of the current market dynamics and how they have evolved in recent years. It concludes with two case studies: 'Tecfidera: Still The Wonder Drug?' and 'Analysing Key Market Drivers'.
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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
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Ipsos Expands Behavioral Science Practice with New Hires
Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.
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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?