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Trends Shaping the New Consumer

Qualitative Pleads "Not Guilty" to Advertising Manslaughter

Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

Understanding Client Perspectives: The Smart Investment in an Uncertain Economy

Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers

Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online

Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference

Caution: Understand the Potential of the Market Before You Enter

Gauging the Potential of New Consumer Goods Products Based on Market Permeability