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Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

How to Determine the Hidden Value of Your Customers

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

The Majority Of Global Internet Users Using A High-Speed Connection

Two-Thirds Of Global Internet Users Access The Internet Through High-Speed
From Any Device Or Location, The Face of the Web Study From Ipsos-
Insight Reveals

Going for Advertising Gold with the 2004 Athens Olympics

AP/Ipsos Poll: Americans Say Homelessness In U.S. Is A Serious Problem

Majority Believe Homeless Are Victims Of Circumstance

Nearly One-Half Of Americans Aware Of Online Movie Downloading

An Estimated 100 million Americans Aware, But Few Downloading

Recent Findings From MOTION Research Program Reveal Movie Downloading Behavior Mimicking Early Online Digital Music Acquisition Patterns

Opinion Around the World: Nine-Country AP/Ipsos Poll

Buy American? Global Publics Question U.S. Export Of Consumer Goods And Democracy