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AP/Ipsos Poll: Religious Fervor In U.S. Surpasses Faith In Many Other Highly Industrial Countries

VoIP Awareness And Familiarity Make Huge Advances

Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Evolving a Product Line for Growth: A Case Study

Financial Services Take Segmentation to the Next Level

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management