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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Ipsos Gallops Forward in the Animal Health Market
Veterinarian/Researcher Caitlin Blazic Joins Ipsos Forward Research
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One Third of American Pet Parents Consider Ingredients to be the Most Important Factor When Deciding Which Formula to Feed Their Pet
Just One in Ten Consider Age of Their Pet as the Most Important Factor
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Despite Recession, Six in Ten Adults Have Given to Charity This Year; Eight in Ten Plan to Give Over the Holidays
90% Wish They Were Able to Give More
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American Teens Still Flocking to the Malls for Holiday Shopping, Despite Being Tech Super Users
Just One Quarter (26%) of Teens Plan to Rein in Their Holiday Spending This Year
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Poor Time Management and Gossip Top the List of Workplace Pet Peeves
Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved
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One in five (21%) Global Citizens Would Rather Spend Day with Pet than Spouse or Partner
But Likely Defying Stereotype, Desire to Spurn Partner for Pet Is More about Age than Gender--and Even There, Older Least Likely To Choose Pet Over Partner
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Many Americans without Cats at Home Buy Into the Stereotypes of Multiple-Cat Owners, Describing Them as Lonely, Homebodies, and "Crazy Cat Ladies"
In Contrast, Multiple-Cat Owners Point Out the Many
Benefits of Having Several Cats -
Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud
Identity theft is more pronounced in English speaking countries