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Using the Opportunity Score to Choose Winning Concepts

Living Longer, Living Stronger

The Health Challenge of an Aging Population

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

Going for Advertising Gold with the 2004 Athens Olympics

Opinion Around the World: Nine-Country AP/Ipsos Poll

Buy American? Global Publics Question U.S. Export Of Consumer Goods And Democracy

DVR Study Shows Awareness Up, But Buying Intentions Remain Flat

Ipsos-Insight Research Reports On Digital Video Recorder Market Trends And Shift Away From Retailers

AP/Ipsos Poll: Americans Mostly Confident Prescription Drugs Are Safe

Holiday Floral Trends

Poinsettias Account For One Quarter Of November And December Flower Purchases, According To Ipsos Study