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Using the Opportunity Score to Choose Winning Concepts

Living Longer, Living Stronger

The Health Challenge of an Aging Population

Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

How to Determine the Hidden Value of Your Customers

Red Versus Blue

The Great Divide?

Brand Stretch: The Path to Mega Branding

Stretching Brand Extensions: Research tips for new category brand development

The Majority Of Global Internet Users Using A High-Speed Connection

Two-Thirds Of Global Internet Users Access The Internet Through High-Speed
From Any Device Or Location, The Face of the Web Study From Ipsos-
Insight Reveals

Going for Advertising Gold with the 2004 Athens Olympics

AP/Ipsos Poll: Americans Say Homelessness In U.S. Is A Serious Problem

Majority Believe Homeless Are Victims Of Circumstance