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AP/Ipsos Poll: Americans Mostly Confident Prescription Drugs Are Safe

Holiday Floral Trends

Poinsettias Account For One Quarter Of November And December Flower Purchases, According To Ipsos Study

Go-To Source For Book Industry To Be Published Quarterly

Ipsos BookTrends Makes Significant Improvements To Industry Standard Syndicated Service

Cash or Charge?

Understanding Consumer Payment Behavior

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

Crouching Confusion, Hidden Hassles

Spotting And Managing Market Barriers To New-To-Market Technologies

The Base-Refill Business Model

The base-refill business model has been around since the razor and blade, but is being pursued with new vigor.

Sunday Circulars: Good Reading Or Yesterday's News?

Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows