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Eight in Ten (79%) Global Citizens Concerned their Personal Information is Bought or Sold Online
Half (49%) Aware That Companies Often Sell Their Personal Data to Other Companies or Government
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Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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One in Three (35%) Americans Say Nobody Taught Them about Investing
Most (87%) Believe that Financial Literacy Should be Taught in Schools
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006
One in Five Men Indicate Lying to a Spouse or Partner About an Affair is Sometimes or Often
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Ipsos Calls 2016 Election for Obi Wan Kenobi
New Poll Indicates that Star Wars Heroes and Villains Poll Closely to Actual Candidates
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Money Under 35 - A Financial Health Study
Discover Insights into the Financial Health of Young Adults Ages 22 to 35, in this Study from Navient and Ipsos